Good Life Radio is a multilingual station that offers entertainment, information and inspiration to the upper LSM Metropolitan audience of South Africa. The station took to the airwaves in Pretoria the capital city of South Africa on 1st of October 2021 with the purpose of providing positive talks on every listener’s perspective. Although Good Life Radio is a digital commercial radio, the station resonates and empathises with the community that still lack internet access. Good Life Radio format is 40% music, 60% talk. Our music, is the best mix of local and international music that consists of 50% international and 50% South African songs. Talk comprises 60% English and 40% Vernacular (20% IsiNdebele & 20% SePedi). Talk content is led by Presenters, Amplifying the good news in the Country. This unique news positioning finds expression in a topical good-news story opening and closing each program. Good Life Radio growth in listenership has been phenomenal, making us the fastest growing online radio station. Our listeners are matured, affluent and high earners with disposable income; they are family oriented, care about their standard of living, their homes and general health and well-being.